Shaw Wu with Sterne Agee today initiated coverage of Apple (AAPL) with a Buy rating as part of a broad transfer of coverage from analyst Vijay Rakesh, who is focusing more on semiconductor stocks going forward.
The note also included Cisco Systems (CSCO), Dell (DELL), Hewlett-Packard (HPQ), Ingram Micro (IM), Research in Motion (RIMM), Synaptics (SYNA), and Synnex (SNX).
Wu rates Cisco and HP a Buy, the rest, Neutrals.
Writing that the most frequently asked investor question at Sterne is whether Apple is still a buy, Wu emphasizes that he urges buying on dips, and that investors still under-appreciate the growth in Apple’s end-markets, as well as its ability transform existing markets and create new ones.
“One of the key concerns that we and many investors have is that AAPL has gotten to a size where it is becoming difficult to grow the way it has over the past 10 years,” writes Wu. “We believe this is a legitimate concern but at the same time, if any company could do it, it would be AAPL.”
He continues, “We think the beauty with the AAPL story is that the company doesn’t need to win everyone over to continue its success. The company just needs to continue winning a fair share of its vast end markets.”
Apple’s shares of computers could rise from about 4.5% to 8% to 10% in the next few years. “This is excluding the iPad business,” he notes, which, if factored in, could boost Apple’s computer share to 15% to 17%.
In the more than billion unit mobile phone market, we estimate that smart phones are about 20% of the market, up from 15% a year ago and 5%-7% only a few years ago. We believe smart phones will likely end up being 50%-60% of the market over the next 3-5 years, meaning the market could potentially more than double from here. People forget that AAPL is a relatively new player in mobile phones having entered in June 2007. We estimate iPhone market share to be about 25% within smart phones and only 3% in total mobile phones.
Wu raised his price target from Rakesh’s target of $400 to $445 for Apple.
As for Cisco, “Regardless, we believe sentiment has gotten overly negative with CSCO shares discounting a lot of bad news trading at 9x CY12 EPS (7x excluding net cash),” writes Wu. “Moreover, we would like to note that about 29% of CSCO’s market capitalization is net cash. We find the risk-reward favorable and believe patient investors with a longer- term horizon of 12-18 months will be rewarded.”
For HP, “We see great opportunity in HPQ growing its networking and storage businesses, where we believe the company can leverage its position as the top player in servers.” Also, people are looking for alternatives to Cisco, he notes.
What’s more, “We see webOS as a wildcard to be potentially disruptive and a key driver for growth, particularly for its consumer business.”
Wu has a $29 price target on Cisco shares and a $56 price target on HP shares.
Apple shares this morning are down $1.77, or half a point, at $349.19, while Cisco shares are up 12 cents, or 0.7%, at $17.57, and HP stock is down a penny at $41.10.
Article courtesy of Tech Trader Daily
