Shares of Netflix (NFLX) are up $2.14, or 1%, at $234.81 after Citigroup analyst Mark Mahaney raised his rating to Buy from Hold, writing that recent developments have removed hesitation he had about valuation, growth in the U.S., and expansion abroad.
Mahaney cites Netflix’s “penetration” of U.S. households, which now stands at 21%, with 23 million subscribers, is picking up speed. Growth in the company’s penetration has risen over the last four quarters from a rate of 4 percentage points of year-over-year growth to 8 percentage points of year-over-year growth, he observes. The rate of growth in the company’s penetration of broadband households — currently 27% of the total 84 million — has also doubled to 10% year-over-year growth.
Sustaining that clip, Netflix can reach 50 million subscribers by the end of 2013. Such an “aggressive target,” writes Mahaney, “implies that Netflix is becoming something of a video utility. It is a forecast that is impossible to prove — like any other forecast.”
But, “We see three factors that provide broad support for that type of outcome,” including a lack of concerted effort on the part of competitors Amazon.com (AMZN) and Apple (AAPL); the rapid rise of tablet computing, where video appears to be a big pass-time; and the prospect that Netflix’s subscriptions will move from household subscriptions to personal subscriptions.
And the valuation? His $265 price target implies a 35 times multiple of projected 2012 EPS of $7.57, writes Mahaney. Mahaney thinks the high multiple is warranted given “robust domestic core metrics” and inherent operating leverage.”
Article courtesy of Tech Trader Daily
