Start-up Sense of Fashion has raised a round of money from the Gemini Israel Funds venture capital fund.

The Tel Aviv, Israel-based company runs an e-commerce site for independent fashion designers to sell and promote their products. It was founded by Daria Shualy and Yael Givon and resembles the do-it-yourself sales site Etsy. The site tries to promote discussion around indie fashion around the world. The blog StartUpMania reported the funding but had no further details. The amount is said to be more than $1 million.

Sense of Fashion’s chief executive is Ori Levy, founder of the start-up Trendum Buzzmetrix which was sold to Nielsen. Levy was the main investor in the company before Gemini invested. Sense of Fashion was founded in 2008 and has four employees.

Companies: Gemini, Sense of Fashion

Article courtesy of VentureBeat » Deals & More