Shape Up The Nation, a social network used to help motivate people to live healthier, today announced it has secured a first round of funding for $5 million. Cue Ball Capital and Excel Venture Management both led the funding.
The company’s social network is set up to help members achieve a healthier life, whether that be working out, quitting smoking, or losing weight. Tools are provided to create teams and goals, which can be viewed on an online calendar. The idea is that by engaging with other members – colleagues, friends or family — for support, the group can motivate each other to achieve specific goals. For example, I know in the past I’ve found it much easier to work out with a friend, than try to go at it alone continuously. The same premise works with Shape Up The Nation.
Shape Up The Nation targets three main groups to use the Web-based tool. The group includes employers, health plans, and individuals. Employers can use the tool to motivate employees, incentivize them to participate and reduce health plan costs. Theoretically, a healthier group of employees is at less risk, which means lower costs. The same goes for health plans, which can use the tool to get their members to be healthier, meaning fewer trips to the doctor or hospital.
A whole host of social networks exist for people looking to live healthier lives, whether it be informational, professional or motivational. Sites like PeopleJam and Tools For Life would probably be considered the most similar to Shape Up The Nation as they also provide tools and groups for motivation and help.
As part of the funding, Anthony Tjan, CEO and General Partner of Cue Ball Capital, and Juan Enriquez, Managing Director of Excel Venture Management, will join the Shape Up The Nation’s board of directors.
The Providence, Rhode Island-based company was founded in 2006 by Brown Medical School students Rajiv Kumar and Brad Weinberg.
Tags: employee benefits, employers, health plans, heathier living, losing weight, motivation, quitting smoking, Social networks, working out
Companies: Shape Up The Nation
People: Brad Weinberg, Rajiv Kumar


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