Redbeacon, a startup that links consumers with price quotes from local service providers, has raised $7.4 million in a first round of funding. Mayfield Fund and Venrock led the round, which the company will use to expand beyond the San Francisco Bay Area. The site helps consumers get bids and book appointments with local businesses like contractors and movers. The service is free for consumers to use, and service providers only pay commission if they win a job. Founded in late 2008 by former Google employees, Redbeacon was previously self funded.
PRESS RELEASE
Redbeacon, an online service allowing consumers to receive price quotes and book appointments for virtually any local service, announced today it has completed a Series A round of financing from Mayfield Fund and Venrock. Raj Kapoor, Managing Director at Mayfield, and Brian Ascher, General Partner at Venrock, will join the Company’s board. The funding will help Redbeacon achieve its goal of connecting consumers to the best local service professionals to handle their job or project.
“They have succeeded in turning a manual, time-consuming, phone-based experience into a streamlined, online e-commerce experience.”
Since launching at the TechCrunch50 Conference, where it won the grand prize in September 2009, Redbeacon has quickly emerged as one of the most innovative solutions to the vexing problem of local search. When consumers request services on Redbeacon, they specify when and where they need the service and describe what they need done. Redbeacon notifies local businesses using a proprietary algorithm that takes into account location, availability, ratings, and recommendations from the consumer’s own social graph. “Consumers expect more from the Internet than a directory,” explained Cofounder and CEO Ethan Anderson. “Our product goes well beyond previous local search attempts by allowing consumers to receive actual price quotes and book their appointments online with local service providers.”
The investment from Mayfield and Venrock will allow Redbeacon to scale up its engineering and marketing teams as the Company prepares for its geographic expansion beyond the pilot San Francisco Bay Area market. It will also be used to support distribution partnerships in which the Redbeacon service is embedded into the websites of partners wishing to offer local services to their own customers.
“The local services opportunity for Redbeacon is one of the largest and most underserved markets on the Internet. We believe they have the winning combination of a star team, strong product success in their first market, and great timing as both consumers and local service providers are comfortable researching and buying services online,” said Raj Kapoor, Managing Director, Mayfield Fund.
“Redbeacon’s very talented team and break-through product have the potential to redefine local services procurement for consumers and lead generation for local service providers,” said Brian Ascher, General Partner of Venrock. “They have succeeded in turning a manual, time-consuming, phone-based experience into a streamlined, online e-commerce experience.”
“We’re thrilled to be working with such a world-class group of investors,” said Anderson. “Mayfield and Venrock will help Redbeacon create a future where it is as natural to book a house cleaning appointment online as it is to book your own flight reservation.”
Companies: Google, Mayfield Fund, Redbeacon, Venrock
People: Brian Ascher, Ethan Anderson, Raj Kapoor


Article courtesy of VentureBeat » Deals & More