One of the more interesting trends sweeping the world of private finance is the notion of micro-funding, where a mob of people pledge funds to a Web site, in return for rewards, recognition, etc.
These sites have multiplied rapidly, although the the most well-known is still Kickstarter.com. Others include Ahhha.com, Profounder.com, and PayPal’s MicroPlace.com, each with their own twists.
The approach is simple: someone puts up a web page about a project needing funds. People who want to support it commit a specified amount of money, and everyone watches what develops.
Think of the old PBS telethons, but less annoying.
The most evident dimension of such sites’ appeal is that they’re an event, a happening: “people power” to make possible projects that would otherwise be stranded without funding, a phenomenon known as “crowdsourcing.”
Ahh-hah distinguishes itself as being more of an ideas factory.
Rather than a specific project, people can post something as simple as the grain of an idea. Wouldn’t it be great if there was some kind of thing that kept the toothpaste from getting all encrusted around the mouth of the tube?
Others can then chip in with suggestions, with the most dedicated contributors earning a partial share in the project.
Sometimes this kind of approach can fuel creative competition. One project on Ahhha recently was an idea for RedBull-flavored tea, which then spawned a separate project for RedBull-flavored coffee.
Ahhha’s founder and CEO Matthew Crowe tells me the force behind his site is “social ideation.”
Basically, many profound, worthwhile innovations are conceived by multiple people around the world almost simultaneously. Your great shower-head idea may already have been conceived by someone else. There’s no point in either of you hoarding the idea, because on your own, you’ll probably never do anything with the it anyway.
But by spending some time in a place focused on cultivating collaboration, you might actually make something of your brainstorm through working with others who are passionate as well.
The site is not for serious inventors who already know the patent and trademark process, and who have deep and unusual intellectual property, Crowe concedes.
MicroPlace is a kind of good causes incubator, where contributors’ money goes to fund micro-loans to the working poor. The site’s users become shareholders and earn interest on their investments, with a cash-out down the road.
One of the advantages of Kickstarter and its ilk is that it can finding funding for offbeat or oddball projects that professional investors might reject.
Another plus is that such sites offer alternatives to the traditional entrepreneur’s bind of having to give up ownership to a well-heeled backer.
For example, my friend Larry Moss, a world’s record balloon sculptor, chose Kickstarter because it let him raise a bunch of money without having to sell a single share in his great idea.
Larry’s put up a page about the book he’s making: a collection of children’s fairytales where all the illustrations are photographs of characters Larry has made out of balloons — The Three Little Pigs, etc.
People who contribute money get varying levels of prizes, such as a copy of the finished book, a framed print, etc.
“We’re not asking for people to throw money at us. We’re basically asking people to pre-order a product they think is really cool,” says Larry.
“So if we get funded, we’ve already done our marketing and we know people are interested in what we’re offering.”
There are downsides to this, of course. In the case of Kickstarter, nothing is actually raised until the projected reaches its funding target. And if a project doesn’t reach the target by a set deadline, then no money goes through.
It’s all or nothing.
Larry confesses the prospect that weeks of marketing will either pay off or flop leaves him a bit on the edge of his seat.
I suppose we’ll have to wait until we see the first really big projects come out of these sites to know whether they’ll have the ability to become a lasting part of the funding practice, or if they’re just a flash in the pan.
A brave new world, to be sure.
If you’re interested in finding out more, Dowser.org has a good run-down of a number of sites.
Article courtesy of Tech Trader Daily